About Us

Hi there, fellow skincare lovers!
Ever stood in front of a shelf (or scrolled TikTok) full of skincare products, feeling overwhelmed? You read the labels, but the long lists of unpronounceable ingredients make you hesitate. Or you try a "popular" product, only to find it doesn’t fit your skin—too heavy, too light, or just not right.
We’ve been there too. That’s why we started [Serendipity] in 2014: not to add another "trendy" product to the market, but to create skincare that actually listens to your skin.
Our Promise: Simple, Honest, Skin-First
  • Transparent Ingredients, No Guesswork: Every formula we make lists ingredients you can recognize (and research!)—no hidden additives. We prioritize gentle, well-studied components that work with different skin types, from oily to dry to combination.
  • Tested for Real Skin, Not Just Labs: Before any product launches, our team (and a group of volunteer testers with diverse skin) uses it for 4 weeks. We share those real experiences on TikTok—no filters, no exaggerations, just honest feedback.
  • Made for You, Not the Crowd: We don’t chase "one-size-fits-all" trends. Instead, we ask: What do our community need? Whether it’s a lightweight moisturizer for busy mornings or a calming serum for post-sun days, we design with your daily life in mind.
  • What’s Next?
    We’ll keep making gentle, effective skincare—one formula at a time. And we’ll keep showing up on TikTok to share tips, tester stories, and even behind-the-scenes peeks at how we create our products.
    Whether you’re just starting your skincare journey or you’re a seasoned pro, we’re glad you’re here. Explore our collection, try something that speaks to your skin, and let’s make skincare feel simple again.